Brief
Silpo is one of Ukraine's largest grocery chains and a beloved lovemark. However, in performance advertising, Silpo's delivery service constantly needs to communicate different messages — resulting in a large number of creatives that lack a unified identity. The challenge was to build a campaign that would bring everything together into one cohesive system: clearly highlighting the core message while making it easy to layer in secondary ones.
Solution
For this campaign, we connected Silpo's delivery service with that familiar feeling — when you just can't be bothered to go grocery shopping and all you want is to curl up like a little seal. We also developed a campaign identity that brought all messages together under one cohesive visual style.
Where I was most deeply involved was the campaign identity: building the visuals, crafting the graphic language, and bringing it all together into something that feels whole.
My role: Graphic Design
Credits
- Banda Agency
- Creative Director: Maksym Boritko
- Creative Producer: Alisa Zelenska
- Creative: Dana Sadzhenytsia
- Visual Artists: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olha Severynova
- Silpo
- Brand Manager: Kateryna Kuznietsova
- CMO E-commerce & Ecosystem: Oleksandra Medvid
- Sound Design: Filtr Production
- Animator: Volodymyr Olefir
